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Address: Bogotá - Colombia / Carrera 11a # 90 - 15 Email: contact@thedot-studio.com Mobile: +57 310 300 5765 Follow us:

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Strategy
Facebook
Results
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Super Arepa

Find here the results we cooked up to help Super Arepa increase its brand and product recognition during 2017, using a well-seasoned strategy across various digital media.

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Well-Seasoned Strategies

Super Arepa aims to make Colombian mothers aware of its products and their benefits through various digital channels.

According to Google Analytics, more Colombian mothers were aware of Super Arepa in 2017!

We continue to build a community around Super Moms

6,065 new followers.
9,998 reach of fan page posts.
8,637 users on average interact with the content per month.
18,707 clicks that directed to the website.
24,590 video views this year.

A contest that honored Mom and increased brand recognition

Celebrating the power of mom was the first contest held for Super Arepa in which, through comments, we sought to increase interaction with the community and pay tribute to all the Super Powers of moms.

8 challenges
928 interactions on posts.
17 comments per post on average.
1605 users reached on average per post.

Topics as varied as the recipes you can make with Super Arepa

Seeking to publicize the benefits of the brand, as well as spark the interest of Colombian mothers who browse Facebook, we structured and developed topics that allowed the content to be fresh and diverse in 2017.

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